Intent for Individuals.



Unlock your creative potential!
Our expertise in storytelling, captivating audiences, and delivering impactful narratives will transform your approach to creativity. Embrace collaboration, brainstorm with diverse perspectives, and cultivate a creative environment within your team. With practical strategies for managing stress and tight deadlines, we will empower you to thrive under pressure while maintaining peak creative productivity.

Decision Making

Level up your decision-making and leadership skills!
With a focus on innovative thinking and collaboration, we will help you tap into diverse perspectives to make informed choices that inspire your team. Gain a deeper understanding of human behaviour and motivation and take your leadership to new heights.

Story Telling

Get ready to (re)write your narrative and embrace your authentic voice!
Embark on a transformative journey of storytelling and personal growth. Discover the power of crafting your personal narrative and overcoming imposter syndrome by harnessing the art of storytelling. Through our expertise in neuroscience and psychology, we can help you understand the underlying factors contributing to imposter syndrome and provide practical strategies to overcome self-doubt.

we are intent


Whether you’re an independent professional, an entrepreneur, or a corporate leader, we can provide you with a holistic approach to coaching talent. With a strong emphasis on creativity, storytelling, and decision making, Intent aims to assist you in unleashing your full potential.

Building on our television background, our team brings a unique perspective to coaching. 

We know how to captivate audiences and convey powerful messages through storytelling, how to harness creative potential, and how to perfect the decision-making skills that mark an effective leader. We also understand what it’s like to work under sometimes immense pressure!

Television is not all we bring to the table. Our coaches are highly trained and have developed expertise in neuroscience, psychology and advanced coaching methodologies to help support every aspect of your career.

At Intent, we understand the importance of developing your leadership style and personal narrative. We believe that by honing these skills, you can not only enhance your own growth but also contribute to the overall success of your team. Our experienced coaches are dedicated to helping you improve your resilience and provide support throughout your journey.

we are intent

Skill building programmes.

Discover our new skill-building programmes, a cost-effective solution to enhance your startup idea, product, or business. Designed specifically for entrepreneurs and individuals looking to incorporate our ScreenFlow, SparkFinder, and StoryCraft processes into their ventures, our group sessions will also provide you with valuable insights and learning opportunities from fellow participants. Don’t hesitate to contact us for more details and timings and seize the chance to accelerate your success.

we are intent

The intent ethos: A coaching approach .

With Intent, you can unleash your potential, drive growth, and achieve remarkable success. Intent’s coaching approach blends our TV industry experience with coaching expertise, enabling us to empower individuals and businesses to unlock their potential, develop skills, and overcome challenges. Unlike consultants, we facilitate a process of self-discovery and personal growth, rather than providing specific solutions. We believe in lasting results and encourage clients to take ownership of their growth. By tapping into their inherent capabilities and creativity, we empower them to find their own answers. With TV-inspired strategies and a coaching approach, Intent supports businesses and individuals in their creative endeavours, decision-making processes, and storytelling efforts. Our methodology takes a comprehensive and holistic approach, addressing various aspects of personal and professional growth.

we are intent

How we work.

When you choose to work with us as your coaches, you can expect a tailored approach that caters to your specific needs, whether you’re an individual seeking personal growth or a business looking to enhance team dynamics. With our combined background in television production and formal training in advanced coaching techniques, we bring a unique perspective to the table.

We offer a range of options to suit your preferences, whether that involves intense, weekly sessions focused on a specific goal or ongoing monthly sessions for continuous refinement and progress. Our expertise extends to working with individuals and businesses alike, providing guidance and support to navigate challenges in both personal and professional domains.

As dedicated professionals, we continually invest in our own development and maintain the highest standards in coaching practice. We are committed to providing you with a safe and supportive environment where you can explore your goals, overcome obstacles, and unleash your full potential.

we are intent

Client stories.

Developing as a leader under unique pressure

Being coached by Claire was an incredible experience. I felt like I was facing insurmountable challenges, but working with her allowed me to gain a fresh perspective and develop efficient strategies. Without her support, it would have been much harder for me to manage my medical team through the pandemic.


Chief of Medicine, private hospital

Understanding and befriending your inner critic

Hi Claire,

I wanted to take a moment to thank you for the chair work session. I am still reflecting on the realization that my true inner voice (the one I hear when I meditate) is compassionate me. It has profound implications for my understanding of who I am!

Thanks again.

Private Coaching Client

Discover our TV-born approach, listen to our podcast featuring the best and brightest of the TV industry as they discuss key lessons learned during their careers and read our blog on story-led coaching and development.

Explore our services to hear about some of the clients we have helped so far and what we could do for you. Learn more about us and how we became Intent. And get in touch to discuss how we can help you. We are Intent. And so should you!


Contact us!